Who was the report requested by? sessions / sections market share data not from a questionnaire half of users.. Use 'overview' to introduce the Findings Section which are mentioned above..decrease in attractiveness.. Conclusion - also mention problems in 3.5 Which celebrity do you propose? More details needed in recommendations. Use a greater variety of vocabulary. Report on the Performance of H&F MP3 Player
(1) Introduction
This report presents the findings of a survey of the performance of H&F MP3 players in the market conducted in February 2011. The main aim of the report is to examine the survey results and give recommendation to increase market share. The report has involved analysing the gathered data, drawing conclusions and making recommendations.
(2) Procedure
The data for this report was gathered by means of a questionnaire survey of 200 H&F MP3 users and 200 iGADGET MP3 users. The questionnaire was divided into two sessions. There are 6 aspects in the first session which are design functions sound quality battery life headphone quality and overall satisfaction. The second session is the market shares of H&F and iGADGET from March 2010 to February 2011.
(3) Findings
3.1 Overview
There are more than half users are satisfied with H&F MP3 while around 60% of users are satisfied with iGADGET MP3. There are nearly two-thirds of users are happy with battery life of H&F MP3, and over four-fifths of users are satisfied with sound quality. Therefore, this report will only focus on the aspects of design, function, headphone quality and market share.
3.2 Design
More than half of users are dissatisfied with the design of H&F MP3, This may be because of the limited color range of the product. The implication of this is that the users may choose other brands which provide more choices of color.
3.3 Functions
Nearly two-thirds of users are dissatisfied with the functions of H&F MP3. The reason for this is the difficulty of transferring the music files. A result of this is that users may feel inconvenient when using this product.
3.4 Headphone Quality
Almost 70% of users are disgruntled with the headphone quality of H&F MP3. It appears that there is a poor quality control in the factories. The implication of this is that the brand reputation will be damaged.
3.5 Market Share
The market shares of H&F MP3 fluctuated between 10% to 25% while that of iGADGET is increasing from March 2010 to February 2011.The reasons for this are the lack of promotion campaigns and the spokesperson promoting H&F MP3 players is too old as well as the problems of design, functions and headphone quality which mentioned above. This can lead to a decrease on attractiveness of MP3 players to the teenagers.
(4) Conclusion
Overall, it appears that the main sources of dissatisfaction come from the problem of design, functions and headphone quality which lead to a decline of market share of H&F MP3.It is important for H&F to improve these problems in order to increase its market share.
(5) Recommendation
5.1 Design
Given that users are dissatisfied with the design of MP3, it is recommend that we can increase the range of the product color so as to provide more choices to the customer.
5.2 Functions
In view of the fact that nearly two-thirds of users are dissatisfied with the functions of MP3, it is proposed that we can simplify the process of transferring the music files. It will be more convenient for the MP3 users.
5.3 Headphone Quality
In the light of the fact that there are more than two-thirds of users dissatisfied with the headphone quality, it is suggested that the quality control of the factories should be improved. It can make sure the headphone quality can meet the standard.
5.4 Market Share
Since there is a problem with low market share, H&F could conduct more promotion campaigns and choose a suitable celebrity to be the spokesperson for the MP3 players in stead of the old celebrity. It can increase attractiveness of the MP3 to the teenagers.
Who was the report requested by?
sessions / sections
market share data not from a questionnaire
half of users..
Use 'overview' to introduce the Findings Section
which are mentioned above..decrease in attractiveness..
Conclusion - also mention problems in 3.5
Which celebrity do you propose? More details needed in recommendations.
Use a greater variety of vocabulary.
Report on the Performance of H&F MP3 Player
(1) Introduction
This report presents the findings of a survey of the performance of H&F MP3 players in the market conducted in February 2011. The main aim of the report is to examine the survey results and give recommendation to increase market share. The report has involved analysing the gathered data, drawing conclusions and making recommendations.
(2) Procedure
The data for this report was gathered by means of a questionnaire survey of 200 H&F MP3 users and 200 iGADGET MP3 users. The questionnaire was divided into two sessions. There are 6 aspects in the first session which are design functions sound quality battery life headphone quality and overall satisfaction. The second session is the market shares of H&F and iGADGET from March 2010 to February 2011.
(3) Findings
3.1 Overview
There are more than half users are satisfied with H&F MP3 while around 60% of users are satisfied with iGADGET MP3. There are nearly two-thirds of users are happy with battery life of H&F MP3, and over four-fifths of users are satisfied with sound quality. Therefore, this report will only focus on the aspects of design, function, headphone quality and market share.
3.2 Design
More than half of users are dissatisfied with the design of H&F MP3, This may be because of the limited color range of the product. The implication of this is that the users may choose other brands which provide more choices of color.
3.3 Functions
Nearly two-thirds of users are dissatisfied with the functions of H&F MP3. The reason for this is the difficulty of transferring the music files. A result of this is that users may feel inconvenient when using this product.
3.4 Headphone Quality
Almost 70% of users are disgruntled with the headphone quality of H&F MP3. It appears that there is a poor quality control in the factories. The implication of this is that the brand reputation will be damaged.
3.5 Market Share
The market shares of H&F MP3 fluctuated between 10% to 25% while that of iGADGET is increasing from March 2010 to February 2011.The reasons for this are the lack of promotion campaigns and the spokesperson promoting H&F MP3 players is too old as well as the problems of design, functions and headphone quality which mentioned above. This can lead to a decrease on attractiveness of MP3 players to the teenagers.
(4) Conclusion
Overall, it appears that the main sources of dissatisfaction come from the problem of design, functions and headphone quality which lead to a decline of market share of H&F MP3.It is important for H&F to improve these problems in order to increase its market share.
(5) Recommendation
5.1 Design
Given that users are dissatisfied with the design of MP3, it is recommend that we can increase the range of the product color so as to provide more choices to the customer.
5.2 Functions
In view of the fact that nearly two-thirds of users are dissatisfied with the functions of MP3, it is proposed that we can simplify the process of transferring the music files. It will be more convenient for the MP3 users.
5.3 Headphone Quality
In the light of the fact that there are more than two-thirds of users dissatisfied with the headphone quality, it is suggested that the quality control of the factories should be improved. It can make sure the headphone quality can meet the standard.
5.4 Market Share
Since there is a problem with low market share, H&F could conduct more promotion campaigns and choose a suitable celebrity to be the spokesperson for the MP3 players in stead of the old celebrity. It can increase attractiveness of the MP3 to the teenagers.